Crossword 1

SARA MUCHNICK

Crossword Puzzle 1

25 years of ThinkPad, remixed by 25 creatives. My contribution was a branded crossword puzzle. It was designed to look like a ThinkPad keyboard with its famous trackpad in the center.

25 Years of ThinkPad
Lenovo

Click the grid below to open interactive puzzle.
ACROSS

1 ThinkPad series that introduced the island-style keyboard
5 Carrier to Copenhagen
8 Garment size opposite of lg.
10       -SPEC testing used on ThinkPads
13 Online chuckle, and others
14 "Entourage" agent Gold
15 "Seinfeld" woman
17 Affectionate ThinkPad Nickname
19 Named
20 "Which is it,        B?"
21 Lenovo’s custom solutions program
22 ThinkPad support?
23 Most iconic ThinkPad design feature
28 Volkswagen model
29 D.C. V.I.P.
30 With 42-Across, name of a ThinkPad idea before its time
33 Fold-out keyboard
39 Head set?
40 Exist 41 Concerning
42 Golfer Aoki
43 See 30-Across
44 CTRL+Z
45 Go out with       
47 Has        in (owns part of)
49 Old Lenovo tagline
54 Went to Alaska, for short
55 Google URL ending
58 European peninsula
61 The father of ThinkPad, according to an old ad
65 Original founding name of Lenovo
66 Queue after Q
67        about (approximately)
68 Husband of 61-Down
69 Web feed letters
70 Pronoun
71 NYC home to 33-Across exhibit
DOWN

1 Where Napoleon was exiled
2 Extreme sorrow, in poetry
3 Anti-      , ThinkPad display feature
4 ThinkPad key
5 Fencing swords
6 Scent
7 Current generation of the X1 Carbon
8 Fix
9 Roman 1051
10 Italian fashion center
11 Incompetent
12 ThinkLight source
16        Martin, Icelandic man with a ThinkPad tattoo
18 Japanese stringed instruments
24 Jam-packed
25 Tap the computer key between J and L
26 Hortensius, Lenovo CTO and SVP, familiarly
27       Link+, ThinkPad’s dock for connectivity
30 Approximate size of many ThinkPad tablets, in inches
31 1990s Indian P.M. 32 The A in 71-Across
33 Japanese packed lunch, or ThinkPad’s most revealing concept?
34 And, abroad
35 Chest protector?
36 Scholarships org.
37 Data syst. used to connect ThinkPad to International Space Station
38 ThinkPad with inspired flexibility
40 Obama's predecessor
45 Prosecutors: Abbr.
47 A low-carb diet
48 Dead cellphones and the like
49 Carbon       , ThinkPad’s damage-proof material
50 Blood type, for short
51 Like ThinkPad Reserve vis-à-vis ThinkPad T470
52 Skedaddle
53 Pipe cleaner
57 Old currency of 10-Down
58 "Star Wars" visual effects co.
59 ThinkPad key
60 Pop-ups, e.g.
61 Wife of 68-Across
62 Fire residue
63 DVD-      
64 ThinkPad designer Hardy, along with Sapper
 
 

Produced at Ogilvy. See the full campaign and case study video: here.