SAN FRANCISCO
Ms. Representation Project

 

By The DDB Interns ∙ Guerrilla, Digital
ADWEEK / CEASE & DESIST
Ms. Representation
San Francisco

About

San Francisco’s historic women are underrepresented — of all the city’s streets named after people, only 27% are named for women. Rather than let our city's influential women fade into the background, the Ms. Representation Project is moving them to the foreground by rededicating San Francisco's street names to them.

 

Streets

Davis Street

Fremont Street

Haight Street

Halleck Street

Harris Place

Hearst Avenue

Howard Street

Jackson Street

King Street

Madison Street

Rolph Street

Stanford Street

Stanyan Street

Whitney Young Circle

DIGITAL

Website

We're keeping our campaign alive by publishing each woman's ‘her’story on our site and by inviting visitors to submit their own stories of influential women — along with a misrepresented street they’d like rededicated to her.



RESULTS

PR

We got picked up by local papers and industry publications like The San Francisco Egotist, AdForum, and even AdWeek. And we also got some not so good PR from SF Weekly and from the city of San Francisco, who served us a cease and desist. But all press is good press, right?


200+1,000+
Followers Impressions
  In 1 Week  


COPYWRITERS Sara Muchnick, Yash Ram
ART DIRECTORS Sarah Hackett, Madison Kichler
PRODUCER Rinny Shim
ACCOUNT Katherine James