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Google "sneakers" one time, and you'll get 1000s of sneaker ads on Instagram. Dangerously tempting, especially for the impulse buyers out there trying to save. So we blocked those targeted ads. (Sort of.) We bought all the same keywords brands buy, and used them to target people with ads about saving money instead of spending it.
    D&AD SHORTLIST 
 
    ONE SHOW SHORTLIST x3 
  
    SHORTY AWARD WINNER, GOLD, FINALIST 
  CAMPAIGN US MEDIA AWARDS SHORTLIST
Contagious Magazine "Campaign of the Week" / Best Digital Ads of 2020
Made with Jean Morrow, Katie Coward, Jonathan Carl, Will Martin — at Pereira O'Dell.
