STORY PORTRAIT
We turned our Independence campaign for The Times into something every reader can have. "Story Portrait" pulls headlines from your New York Times reading history to paint a portrait of your independent life, leaving you with a badge of honor that represents who you are ‒ and how you think ‒ to the world.
We developed an algorithm that strings together a connected thread of headlines to perfectly fill the screen with your life. You can shuffle the headlines until you’re happy.
The colors of your most-read sections blend together to create a more personal and unique composition.
RESULTS
The New York Times' most engaging onsite brand asset to date.
Unique Subscribers
Story Portraits Made
D&AD WOOD PENCIL
ONE SHOW MERIT x2, SHORTLIST x2
Ad Age / Muse by Clio / LBB / The Hollywood Reporter / The Drum
Made with Laurie Howell, Toby Treyer-Evans, Jess Pester — at Droga5.