Story Portrait
We turned our "Independent journalism for an independent life" campaign into something every reader can have. "Story Portrait" pulls headlines from your New York Times reading history to paint a portrait of your independent life, leaving you with a badge of honor that represents who you are ‒ and how you think ‒ to the world.
We developed an algorithm that strings together a connected thread of headlines to perfectly fill the screen with your life. You can shuffle the headlines until you’re happy.
The colors of your most-read sections blend together to create a more personal and unique composition.
Results
The New York Times' most engaging onsite brand asset to date.
Unique Subscribers
Story Portraits Made
D&AD WOOD PENCIL
ONE SHOW MERIT x2, SHORTLIST x2
Ad Age / Muse by Clio / LBB
Made with Laurie Howell, Toby Treyer-Evans, Jess Pester — at Droga5.