Know Yourself
How is it that we know everything about sports, politics, Carole Baskin memes, and WAP lyrics, and yet, so little about ourselves? As the first body metrics tracker for both exercise and sleep, WHOOP turns the focus inward — empowering you to finally Know Yourself.
Know Yourself
How is it that we know everything about sports, politics, Carole Baskin memes, and WAP lyrics, and yet, so little about ourselves? As the first body metrics tracker for both exercise and sleep, WHOOP turns the focus inward — empowering you to finally Know Yourself.
Film
The film is a journey through all our insider knowledge in the zeitgeist. Every line is crafted like a riddle for our viewers to solve — each verse spinning together a web of references from sport, culture, and current events.
Genius
These riddles weren’t easy to crack, but that was our intention. After airing, we posted the script to Genius.com, where viewers competed to decode the most riddles for a free WHOOP and membership — a token to celebrate all they know about the world, while setting them up to learn just as much about themselves. Within just a few days, we had our winner.
Results
Impressions
View Through Rate
ONE SHOW SHORTLIST x3
CLIOS SHORTLIST
AICP POST SHORTLIST x2
Muse by Clio / LBB / Shots / Shoot Online
Directed by rubberband.
Made with Lauren Ferreira, Bastien Grisolet, Diana Perez, Gabe Santana, Stefan Folio
— at Droga5.